Airlink's Partnership with Michelangelo Wine & Spirits Awards
Only Michelangelo selected wines are served on Airlink flights, as only the finest is good enough for the clients and guests of Africa’s finest airline.
The Michelangelo International Wine & Spirits Awards, established in 1997, aims to offer South African and international wine and spirits producers the opportunity to have their wines adjudicated in South Africa by a highly experienced and respected panel of professionals from around the globe. Through the Awards’ judging panel, comprised of seasoned local and international wine experts, producers are able to determine whether their wines will be well received both abroad and locally.
Now in its 24th year, the competition remains unique in South Africa in that all judges are hand-picked wine authorities, representing five continents. Since the start of the competition in 1997, more than 170 judges from 46 countries (including Russia, Romania and China more recently) have served on the panel. All entries are assessed blind by panels of judges using the 100-point internationally recognised OIV judging system as guidance.
The competition remains one of the most difficult in which to win a Medal. The coveted Michelangelo Medals are thus the consumer’s guarantee of world-class quality. To earn a Medal, a minimum score of 86 out of 100 must be attained by entrants.
All Michelangelo International Wine & Spirits Awards’ stickers carry a personalised QR-code which, once scanned on a smartphone, gives consumers information on the product, including tasting notes and the producer’s story. To date, these have been scanned in 141 countries around the world, and traffic is increasing continiously. The Awards was the first South African drinks competition to embrace QR-code technology and this has given Medal winners unique insights into global markets where their wines and spirits are being scanned for further information.
More than just a wine and spirits competition, the Awards are dedicated to increasing sales and marketing for local producers internationally. Since being established, Michelangelo has been opening doors for producers via strategic partnerships with sponsors from an array of industries, including the undisputed leading African airline, Airlink; the largest hospitality group, The TSOGO Sun Group; MCC Labels; the largest international logistics group, Kuehne + Nagel, and Bidvest Premier Lounges.
For more information on the largest competition of its kind on the African continent, go to https://maiwsa.co.za.