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Officially known as Buffalo City, East London is situated along the extensive Eastern Cape coastline, on the estuary of the Buffalo River where it flows to the Indian Ocean. It is South Africa’s only important river port. Laidback and charming, the small city centre of East London offers a few attractions worth exploring, including an excellent natural history museum and the Victorian-style City Hall.

Gateway to the Wild Coast and Sunshine Coast, East London is most well-known for its sweeping stretches of beautiful sandy beaches, lapped by the warm Indian Ocean current, and is loved by swimmers, surfers and sun-worshipers for its endless watersport opportunities. The river mouths and lagoons also provide a paradise for fishermen. Just a short drive from the city, visitors can find themselves immersed in nature in one of the region's popular private game reserves.

For your return journey fly back to Johannesburg with Airlink.

Book Flights to East London with Airlink

Discover East London with direct flights from Johannesburg and Cape Town.



East London is an ideal stopover city before heading to the Wild and Sunshine coasts for an outdoor adventures. These include exceptional diving, fishing and watersports, horseback riding and hiking trails through the coastal forest, and Big 5 safaris.

What to do in East London

The Sunshine Coast

The Sunshine Coast

The Sunshine Coast boast miles of golden beaches and its sub-tropical climate is a draw for visitors searching for uncrowded beaches and sunny skies. This coast is extremely popular among tourists – national and international – because of the attractions and activities that The Sunshine Coast boasts to fit any group of travelers.

  • Addo Elephant Park

    Addo Elephant Park

    Addo Elephant Park is 200 km from East London and is home to big cats, hundreds of elephants, as well as a variety of other game. The trip to Addo Elephant Park is one that the whole family will enjoy and the one that you will be speaking about your very special animal interactions for a long time.

  • East London Aquarium

    East London Aquarium

    The aquarium is not only the oldest in South Africa but spends much of its resources on the rescuing and conservation of injured sea life. The most notable tourist attraction within the East London Aquarium is the Whale Viewing Deck. East London Aquarium’s ocean view from the deck is like no other – anyone and everyone will be taken in by the whale viewing experience.

East London from the Sky

Visit East London, a small beautiful city nestled on the Indian Ocean coastline in South Africa's Eastern Cape.